"If you're reading this, you're listed to me on WebSummit 2023 and already probably tired of the fundraising rat race, or maybe you're just curious to know how to build a tech empire from the ground up. Either way, this playbook is your companion for the journey ahead."


Why this playbook exists

"Hey there, Future Empire Builder! You might be wondering why I decided to put this playbook together. Well, let's put it this way: Imagine you have a treasure map, but instead of leading to buried gold, it guides you through the minefields and pitfalls of bootstrapping your own business. That's what this playbook aims to be—a practical roadmap drawn from my own experiences, mistakes, and victories in building a bootstrapped tech empire. Whether you're a seasoned entrepreneur looking for a fresh approach or a newcomer on the cusp of taking the leap, this guide has something for you."


Who it's for

"This playbook is for the go-getters, the dreamers, and most importantly, the doers. If you have a burning idea but find the traditional fundraising model stifling, this is for you. If you're a skilled professional tired of working for someone else's dream, pull up a chair. Or perhaps you're already on your bootstrapping journey but hitting a few speed bumps; you'll find some fresh ideas and 'aha' moments here. In short, if you're someone who believes in the power of self-reliance and the idea that you don't need external funding to make it big, welcome aboard."

About me

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As the founder and CEO of Belkins and Folderly, I have over nine years of experience in building and growing service companies and SaaS startups in SalesTech and MarTech. I am passionate about creating, building, and marketing innovative products and ideas that solve real problems and generate value for customers.

I started my career in sales and quickly rose through the ranks to become a founder. I am proud of my background in building service and bootstrapping product companies, including being named the number one industry leader with Belkins, a top-rated B2B sales agency that provides end-to-end outbound sales solutions. I also launched Folderly, an all-in-one platform for email deliverability monitoring and spam testing that helps marketers accelerate their sales by sending emails that drive revenue.

In addition to running Belkins and Folderly, I am also a partner and investor in several other tech ventures, such as InSoft Partners, GigRadar.

I leverage my expertise in online marketing, strategy, digital marketing, and email solutions to support and advise these businesses and projects. I also remain actively engaged in the tech industry through media publications, webinars, podcasts, professional events, and collaborations with other industry leaders.

So, finally, let’s dive deep. What is it all about?


Foundation Building

Myth-Busting

Key Strategies

Case Studies


Tools of the Trade

Must-Reads & Must-Watch