About This Market Readiness Assessment (MRA)

We built this questionnaire so every CMO in the CMO Huddles community can get a data-backed snapshot of how “go-to-market ready” their organization really is, without a week-long workshop or a six-figure consultant invoice.

How It Works

1. Submit the form → 2 mins

   (https://forms.gle/mGT24wFqEDuYWJZD6)

2. Book a 60-minute chat with a Belkins client strategist & outreach specialist

In the 60-minute “data lab,” you bring last-quarter funnel metrics and we feed them into Belkins’ model to generate a TAM heat map, channel-fit scorecard, and 90-day quick-win roadmap—visuals we package into a board-ready PDF within 72 hours.

Any CMO who must defend budget allocations or pressure-test gut instinct, new in seat, hunting a funding round, or locking the annual plan walks away with a data-centric narrative that turns “I think” into “the numbers prove.

1. Receive your tailored assessment plan

   PDF + live walkthrough so you can start deploying quick wins right away.

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   Our Market Readiness Assessment (MRA) turns raw inputs into a board-ready game-plan. In one PDF and a live walkthrough, you’ll get:

   • a TAM report that puts an upper-bound revenue number on your addressable market, so you can discuss growth ceilings with the CEO and CFO;
   • a refined ICP matrix that shows exactly which segments merit budget right now versus later;
   • a channel-fit scorecard that ranks every paid, owned, and earned channel by projected pipeline yield, CAC, and “ease of deployment,” giving the CMO a clear answer to “where do we put the next dollar?”;
   • a Quick-Win playbook (programs you can light up in ≤30 days) plus a Long-Shot roadmap (strategic bets with ROI timelines) so the CMO can dial risk up or down; and
   • an opportunity benchmark pack that compares your numbers to Belkins’ industry averages, framing the conversation in hard data instead of opinions.

   In other words, the assessment doesn’t just tell you how “ready” you are—it hands you the talking points, numbers, and next-step options you need to steer a productive discussion with your board, CEO, or CRO about which marketing channels will unlock the biggest share of TAM given your current ICP, budget, and resourcing constraints.

   ‼️MARKET READINESS ASSESSMENT SAMPLE ‼️

   Market Readiness Assessment CMO Huddles.pdf

What happens after you hit “Submit”?

1. Ideal Client Profile (ICP) Deep-Dive

   You give us your current ICP; we pressure-test it.

   • We’ll map firmographics (company size, industry, funding stage, etc.) and sociographics (motives, priorities, buying triggers) so you see what your best buyers really look like in 2025.

2. Total Addressable Market (TAM) Sizing

   • Using that ICP, Belkins’ database (~100 M records) calculates how big the pie is—down to the number of target accounts and decision-makers.

3. ICP Refinement & Expansion Framework

   • We highlight adjacent segments that meet ≥ 80 % of your success signals, showing you the “next-best” opportunities by vertical, geo, or buyer tier.

4. Channel Mapping & Cross-Channel Fit Test

   • We layer in your sales metrics (win rates, ASP, sales cycle) to rank paid, earned, and owned channels by:
     1. Ease of deployment (time & resources)
     2. Pipeline potential (SQLs and revenue lift)
     3. Projected CAC (yes, we give you a number)

5. Quick-Wins vs. Long-Shots Program Grid

   • Expect a 2×2 that flags channels/programs you can spin up in ≤ 30 days (“Quick Wins”) versus strategic bets that need longer burn (“Long Shots”).

6. Opportunity Analysis & Benchmarks

   • We roll it all up into pipeline projections, channel-level CAC, and compare your numbers to Belkins’ industry averages so you know if you’re lagging, leading, or killing it.

What you’ll walk away with